Applied XL

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Design

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For AppliedXL, we helped create a visual language that blends the scale and speed of artificial intelligence with the principles of transparency and contextual understanding found in newsrooms.

Co-founded by the former R&D Chief and first Automation Editor at the Wall Street Journal, Applied XL is a real-time business intelligence platform combining principles of computational journalism with advanced editorial algorithms in service of their mission to predict and tackle problems that could harm the well-being of people, places, and the planet. Today, Applied XL in partnership with STAT helps global leaders across biotech make data driven decisions with more nuance and confidence.

  • What we made for AppliedXL:
  • A new logo and visual identity
  • A new website
AppliedXL Brand Guidelines - 1